What does the 90-minute diagnostic actually cover?

A senior Midnight Scribbles writer spends the first 30 minutes reviewing your existing copy, brand voice, and conversion data. The remaining 60 minutes are a working session: we draft a positioning angle, sketch a homepage narrative arc, and flag the three or four pieces of copy that will move the needle fastest for your stage. You leave with a written summary and a scoped proposal — only if it makes sense to continue.

Who from your team will I actually meet on the call?

The diagnostic is led by one of our four senior writers — typically the writer who would run your engagement if you proceed. Our writers average 11 years of experience and have come from Wieden+Kennedy, Droga5, Mother, and in-house editorial roles at DTC and B2B brands. We do not delegate diagnostics to account managers or junior staff.

What does a full engagement cost after the diagnostic?

Engagements are scoped individually because every brand is different — a homepage rewrite, a category manifesto, and a launch email sequence require very different depth. Diagnostic attendees receive a written proposal within five business days with a fixed price. We do not offer hourly rates, retainer menus, or 'cheap' packages; the studio is built for senior decision-makers investing in category-defining copy.

How fast can a homepage rewrite be turned around?

Our median turnaround on a standard homepage package is nine business days, versus a four-to-six week industry standard. Full brand voice systems or category manifestos typically run three to five weeks. We do not offer 24/7 support or instant delivery — the model is high-touch and capped at nine active clients per quarter.

What happens if I am not a fit for Midnight Scribbles?

We turn down roughly 40% of diagnostic requests, usually because the brand is earlier-stage than our sweet spot or the brief is better served by an in-house hire or a content-volume agency. In those cases we send a written recommendation pointing you toward a more appropriate path — no follow-up sequences, no sales pressure.

A COLOPHON · BACK MATTER · 2026

Reserve a quiet
ninety minutes
with a senior writer.

No funnels, no demo decks, no junior account manager taking notes for someone else. The diagnostic is a one-on-one conversation with a writer who has shipped copy for nine years — and the only step between you and a studio that writes nine times a quarter.

Reserve Your Diagnostic

90 minutes · no charge · Q1 2026 windows open November 15

A NOTE BEFORE YOU WRITE

This page is addressed to a specific reader.

If you run growth at a Series A through C SaaS company, or you founded one and still own the words on your homepage — the diagnostic is for you. If you need thirty product descriptions a week, SEO blog posts on retainer, or anything an AI writing tool handles in a Saturday afternoon, please write to a different studio. We will not be the right fit, and we'd rather tell you now than after you've booked.

The diagnostic itself is ninety minutes, by video, with one senior writer. There is no deck, no procurement form, and no junior between us. You'll come away with a clear read on what the writing problem actually is, the smallest version of a brief that would solve it, and an honest answer about whether we're the right studio to do the work — and what it would cost if we are.

We ask four things in advance: a link to what's broken (or what's still missing), the metric you measure when the writing works, the names of two people on your team who would be in the room with us, and your timeline. If you can send those in a single email the morning of the call, we'll use the ninety minutes entirely on your writing — not on background.

— M.S., Studio

THE INTAKE

A short letter, in the form of a form.

Four fields, no drop-downs of services, no checkboxes of deliverable types. Erin or one of the senior writers reads every intake personally within one business day.

Your Name

Company

Work Email

ARR Range

What needs writing?

Timeline

How did you find us?

A senior writer replies within one business day. No automated confirmations, no SDR follow-up sequence.

BY THE NUMBERS · CAPACITY DISCIPLINE

Nine clients a quarter is a constraint, not a tactic.

Active clients per quarter, capped deliberately. Booking windows for Q1 2026 open November 15.

184

Engagements completed since the studio was founded in 2019 by Erin Vasquez.

9days

Median turnaround on a standard homepage package — versus the four-to-six-week industry standard.

92%

Client renewal rate across the past thirty-six months — measured on completed engagements, not NPS.

Every engagement is led by a senior writer averaging eleven years of experience. No junior staffing. No AI-generated copy. The bench is small on purpose.

BEFORE YOU RESERVE

Five honest answers to the questions senior founders actually ask.

What does a diagnostic cost, and what does it cost if we proceed?

The ninety-minute diagnostic is free. If we proceed, homepage packages typically start in the low five figures and category-of-one manifesto engagements sit higher; we'll quote a fixed number on the call, in writing, before you decide. We do not bill hourly, and we do not work on retainer for under six weeks.

Who actually writes the copy — a senior or a junior pretending to be one?

A senior, every time. Four senior writers and two research associates, total studio headcount of six. The writer you meet on the diagnostic is the writer who drafts the work. Drafts are not passed to junior staff for "polish," "cleanup," or "production." That is the one rule we will not negotiate.

How fast is fast, and what does turnaround actually mean here?

Nine business days is the median on a standard homepage rewrite — first concept draft, not final delivery. The full cycle, including one structured revision round and your stakeholder review, usually lands between three and four weeks. We share a written timeline before you sign and we hold to it.

Who owns the drafts if we don't move forward after the diagnostic?

You do. The notes and any sample lines we draft on the call travel to you in a single follow-up email, with no obligation to engage us for the work. We have no drip campaign after a diagnostic. If we are not the right studio, we'd rather you walk away with something useful than a contract you regret.

What happens after the ninety minutes?

Within forty-eight hours you receive a written summary of the call: the writing problem as we heard it, the smallest brief that would solve it, our honest recommendation on whether we're the right studio, and — if we are — a fixed quote and a proposed timeline. You are not added to a nurture sequence. You hear from us, or you don't.

§ A FINAL MARGIN NOTE

Reserve the diagnostic

Q1 2026 windows open November 15. We answer intake emails in the order they arrive — and we cap at nine clients per quarter, so the room is genuinely small.